![ferdinand nowplaying ferdinand nowplaying](https://culturecatzmag.files.wordpress.com/2015/06/screen-shot-2015-06-02-at-13-55-05.png)
The findings also show that keywords related to prophecies were searched more frequently at significant moments in Polish history (2005-the death of John Paul II, 2010-the plane crash in which the President of Poland died) than in the months of 2020 when the pandemic struck and escalated. The analysis shows that there is distinct recurrence regarding the terms searched, with some of them noticeably intensifying with the outbreak of the COVID-19 pandemic. In addition, interest in prayer was compared with interest in the word “prophecy” to explore the relationship between religiosity and interest in the supernatural sphere in its broadest sense. The main research questions addressed the frequency of typed queries, referring not only to the word “prayer” but also to specific types of prayer. The authors assumed that for people interested in prayer during the COVID-19 pandemic, the Internet served as a virtual prayer book. The research undertaken in this article uses the Google Trends tool to study the degree of interest in prayer and general spirituality during the initial phase of the COVID-19 pandemic in Poland and Europe. Comparing this to the regularities known from political marketing, one would think that the pope’s statement would not convince the firm opponents of vaccination. Pope Francis’ voice on the COVID-19 vaccination has certainly been noticed and registered worldwide, but the effectiveness of his message and direct impact on Catholics’ decisions to accept or refuse the COVID-19 vaccination is quite questionable and would require further precise research. The authors are strongly interested in the communication and media aspect of the analyzed situation.
#Ferdinand nowplaying software#
The auxiliary methods are sentiment analysis and network analysis made in the open source software Gephi. The main method used in this study is desktop research and the analysis of the Roman Catholic Church’s teaching on vaccination and on the types and significance of the pope’s statements on various topics. The authors also want to find answers to the questions of how the pope’s comments affect public opinion when they concern the sphere of secular and everyday life, including issues related to health care. The main goal of this article is to determine whether, and to what extent, statements issued by a religious authority can be used as an argument in the COVID-19 vaccination campaign. This paper is interdisciplinary and combines the research perspective of medical studies with that of media and social communication studies and theological studies. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. The case studies and the content analysis of the accounts of the three magazines-Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki-show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent-as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies.
![ferdinand nowplaying ferdinand nowplaying](https://image.tmdb.org/t/p/w1280/xqzpw3MkSss0F8vwRPBZiJLtZe7.jpg)
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms.