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We focus on individual snakes, give them names, and tell their stories using photos and videos to illustrate snake behaviors that people find appealing and know little about (social behavior, parental care). Amarello emphasizes the way that these tools can help to change attitudes towards snakes: In response to this ASP has developed a strategy in which photos and videos highlighting things like friendships among snakes are shared through social media channels. Due to the physical appearance of snakes, many people feel they cannot relate to them and, therefore, do not recognize the complex social lives and unique personalities that these animals have. She is the co-founder and Director of Education of a group called Advocates for Snake Preservation (ASP), and in this role she works hard to challenge negative ideas about these animals in the hopes that people will start to think differently about snakes.Īmarello knows that this is an uphill battle, but she has learned that there are some effective ways to counter misconceptions about these animals. Even among those who declare themselves to be “animal lovers,” snakes tend to be overlooked and forgotten in the push to protect and defend other species.
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They have repeatedly been relegated to the role of villain in countless fairy tales, fables, and works of art, and this has translated in to fear of and violence towards these animals. For centuries they have been vilified and have stood as symbols of evil and vice in many cultures. Snakes are among the most maligned of all animals.